GLADIATOR & ZENNA TIRES
From 2016-2017, I worked under an agency with Gladiator Tires and Zenna to produce digital content for their social media platforms, being responsible for creating and scheduling daily/weekly posts and working directly with their marketing director.
GLADIATOR TIRES
Gladiator’s growth strategy included goals to successfully introduce their products to the consumers through three creative ways. It was important to use photography to display their ultra-high performance tires. Along with social media platforms via Instagram and Facebook to engage with Gladiators following, we managed all of Gladiators social media marketing by creating content, posting regularly, and staying on top of consumers frequently asked questions or concerns.
ZENNA TIRES
The single most consistent thread used for the Zenna Tires brand was the social media campaign, storytelling through visuals. It’s not enough to simply post content, it needs to resonate with the audience.
