Saikoro Co. was a dice company founded by tabletop role-playing game enthusiasts from Southern California. I was brought on staff as a Creative Director and Lead Apparel Designer to establish the overall look and aesthetic online presence for the brand. My goal was to produce a brand that doesn’t fit the generic, overall mold of other tabletop gaming accessory brands. We believed it would be a stronger approach by connecting casual or new gamers with a familiar streetwear brand aesthetic so they have a sense of familiarity when venturing into the world of tabletop gaming.

The marketing campaign in support of the store/patreon opening to the public resulted in selling out within the first week and 50 patrons subscribed across 3 different tiers.

ROLES

Creative Direction
Apparel Design
Marketing

DATE

2019-2020