I had the pleasure of working with creator Bricky and his brand Orchid Eight (or O8 for short), an apparel company/distributor specifically leaned towards content creators. Their original issue was more just having a not well-received logo with no substance/identity to back it up. So the goal was to update the brand to match their target demographic and match the their enthusiasm and variety without leaning into typical motifs of the industry and pop culture (ie. red vs. blue primary colors, muted natural colors, etc.)

Together, we “did some gardening” and curated a brand that didn’t step away from it’s original identity and mainly refreshed it in a way that personified and matched the energy Bricky had in his mind. Aside from making sure they had a logo and a branding guide, we visited multiple avenues on how to adapt and make sure their brand can be versatile as their footprint outside apparel.

ROLES

Branding
Creative Direction
Marketing

DATE

2024